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Published By:

Sakz Enterprises dba Coffee News
Tom Matthews, Publisher
Phone 706.202.5668
Fax 706.546.8521
info@NEGACoffeeNews.com
www.NEGACoffeeNews.com

Advertising Benefits:

Coffee News is the creation of Jean Daum, a marketing expert with many years of hands on experience. Read her article "How Advertising Works" here.

Testimonials Block:

Coffee News readers and advertisers express their delight with Coffee News! Read some of our testimonials here.

Monthly Reader's Contest:

Our Monthly "Find The Coffee News Guy" Contest is one of our most popular and important features. Readers, enter the contest! Advertisers, learn how our monthly contest can help make your ad in Coffee News a "sure read" for all readers. Click Here!

Grow Your Business:

Learn More About Your Local Coffee News

Can I subscribe to Coffee News?
How often do you publish and where are you distributed?
What's the monthly contest all about?
How long has Coffee News been in existence?
Can restaurants advertise in Coffee News?
How much is an ad?
Why do you recommend that the ad run for at least 13 weeks?
How do I pay for the ad?
Do I need to design the ad?
Can I change an ad now and then?

Q: Can I subscribe to Coffee News?

A: You cannot currently subscribe to Coffee News. It is a free publication distributed primarily at restaurants, or any other place where you might have some time to read while waiting.

Q: How often do you publish and where are you distributed?

A: New issues are distributed weekly to restaurants, delis, coffeehouses, etc. Its purpose is to provide POSITIVE, ENJOYABLE reading to those waiting for their meals (seen by a high number of readers 3 meals a day!) or relaxing over a cup of coffee. With Coffee News, there is no BAD news - only trivia, fun facts, local events, and other fun things that draw attention (like the chance to win $50 cash each month). To see the locations where you can pick up a copy of Coffee News, visit the Distribution area of this web site.

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Q: What's the monthly contest all about?

A: Each week, we hide a small "Coffee News Guy" icon in one of the ads. We hold a drawing and have a monthly $50.00 prize winner. This has proven to be a very popular contest around the world. This contest is great for our advertisers as well, as it encourages our readers to look through all of the ads in order to find the "Coffee News Guy"!

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Q: How long has Coffee News been in existence?

A: Coffee News was originally researched and founded by Jean Daum in Winnipeg, Canada in 1988. It has grown to over 500 locations in 50 countries worldwide!

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Q: Can restaurants advertise in Coffee News?

A: No. As a courtesy to all our restaurant and coffee shop clients in Athens, we offer the protection that no business in the restaurant industry will be allowed to advertise in Coffee News. Although most restaurants would love to have an ad, they are disallowed automatically. The reason -- a Burger King ad in Coffee News, for example, would have every McDonald's refusing to carry Coffee News. No restaurant would welcome their competitor's efforts to take away their customers right inside their own premises, so they would naturally kick them out -- and Coffee News too.

We do offer restaurants carrying Coffee News a free location listing on our web site showing our readers where they can pick up a free copy of Coffee News.

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Q: How much is an ad?

A: Ads in Coffee News are less expensive than other print media, so the small business person can easily afford to advertise. You can advertise in Coffee News for as little as the cost of a cup of coffee per day! So unless another company in your "category" of business is already advertising in the edition, it is open to you. Remember all ads in Coffee News are "EXCLUSIVES", meaning we only allow one type of business in each edition, allowing our advertisers to LOCK OUT their competition - unlike any other publication in town!

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Q: Why do you recommend that the ad run for at least 13 weeks?

A:A good ad is like a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the public, the greater and greater your harvests will be. What size harvests do you want to see?

For more, read CoffeeFax #2: Repetition.

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Q: How do I pay for the ad?

A: We offer you a lot of flexibility in how you choose to pay for your ad. You may pay for the ad by cash, check or Visa/Master Card. A minimum of thirteen weeks payment is required in advance. We will bill you monthly, quarterly or annually if you choose.

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Q: Do I need to design the ad?

A: NO... If you already have a camera-ready ad -- GREAT! If you don't, well then that's great too because we'll work with you to create one. Ad design and seasonal changes are included in the price of the ad.

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Q: Can I change an ad now and then?

A: Yes, you can. There is never a charge for minor ad changes, which may be e-mailed, faxed or phoned in.

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